Much of what I am attempting to remedy at my own organization as well as those that I am assisting with their fundraising efforts is to reduce donor attrition. According to the 2012 Fundraising Effectiveness Project report, every $100 gained in 2011 was offset by $100 in losses through gift attrition. The report also indicates that the smaller an organization is the more pronounced the results. Smaller organizations struggle with donor retention at a much higher rate than larger organizations.
Among the organizations that I have worked for or assisted over the years, donor attrition has always been overshadowed by a preference for new donor acquistion...Read More